✦ ✦ ✦ One platform · site + apps

Your website should run your business, not just sit there.

Small businesses are told they need a website, a CRM, and accounting software: three bills, three logins, and none of them talking to each other. We build the website and the apps inside it: customer data captured as it arrives, invoices out of the same place, and numbers you can actually act on.

5 apps, one login Live demo data From £497/year Set up in 10 days
app.w2wagency.com / today
Your business, this morning
3
Enquiries captured
£4.1k
Open pipeline
£4.5k
Cash in
LK Leah Kaminski · pricing page NEW
DW Whitfield & Sons · proposal £1,497
CP Cedar Physio · invoice paid £956

Same database. No syncing, no exports.

The problem

Small businesses don't lack ambition.
They lack one system.

A professional online presence is now the price of competing. But the tools sold to get there are sold separately, priced separately, and built by companies with no interest in talking to each other.

01

Three bills before you've made a sale

A site from one supplier, a CRM subscription, bookkeeping software, a booking tool, an email platform. Most small businesses can afford one of these done properly, not five.

02

The data walks out of the door

Enquiries land in an inbox, get retyped into a spreadsheet, then again into an invoice. Every retype is a chance to lose a customer, and the insight that came with them.

03

Admin eats the working week

Chasing payment, copying details across tabs, rebuilding the same report. Hours that should be spent on the craft of the business, spent instead on moving data between tools.

5.5m
Small businesses in the UK alone
61%
Say digital tools cost too much to run properly
7 hrs
A week lost to tool admin, on average
1 in 3
Enquiries never followed up at all

Figures are industry estimates, not claims about our own results.

The platform

One build. Everything connected.

Instead of a static site plus a patchwork of third-party software, you get one platform where your web presence and your operations share the same database. Capture happens automatically. Insight is a by-product, not a project.

Your site

A site that earns its keep

Fast, accessible, and built around the one action that matters for your business.

Capture

Every enquiry logged

Forms, calls and bookings write straight into the CRM. Nothing waits in an inbox.

CRM

Follow-up that happens

Every lead has a stage, an owner and a next step, so nothing quietly goes cold.

Books

Money, counted

Clients become invoices, expenses become a P&L. Profit is visible, not annual.

◎

Built for the business you actually run

Fields, stages and categories are set up around your trade: a plumber's job pipeline doesn't look like a jeweller's order book, so the software shouldn't pretend it does.

⟳

One record, many uses

A customer is created once. Their enquiry, their quote, their invoice and their payment history are all the same record, never a copy, so never out of date.

↗

Affordable by design

Priced annually as one invoice, so the cost is knowable. No per-seat surprises, and your data is yours from the first day, in a format that opens without us.

Need an app that isn't there yet?

Add-on apps are built for your trade, priced in published bands, and capped at four per client.

Built-in apps

The integrations aren't promises. They're here. Click one.

These are working demos, pre-filled with a fictional agency's data. Add a contact in the CRM, then raise them an invoice in the books: same record, same browser, no export step.

What you're looking at. Every page here shares one data layer in your browser. Try the enquiry form below, then open the CRM and look in Inbox. Your message will be waiting, ready to convert into a contact.
How it works

Live in ten working days

Step 01

We map the business

One call. What you sell, how enquiries arrive, what you need to know at the end of each month. That decides the site's pages and the apps' fields: no default template.

Step 02

We build and connect

Site, capture forms, CRM stages and bookkeeping categories are built together, so the data model is agreed before a single page is published.

Step 03

You run the business

One login, one invoice for the year, and a monthly review of what the data says. We stay on as the people who fix things, not just the people who billed you.

Pricing

Annual, one invoice, no surprises

Website build included on every plan. The apps are not an upsell: they are the product; the site is how you get to them.

Foundation
£497per year

A credible presence, with every enquiry captured instead of lost.

  • Site built on our platform template
  • Capture inbox: enquiries land in your dashboard
  • Click-to-call, WhatsApp, map, opening hours
  • Hosting, SSL, backups, edits included
  • 1 user
  • CRM pipeline · Bookkeeping
Start with Foundation
Growth
£2,997per year

For a business where more than one person sells and delivers.

  • Everything in Integrated
  • Quote builder
  • Follow-up automation: nothing goes cold
  • VAT-ready books
  • Up to 5 users, with roles · Quarterly strategy session
  • Content and media retainer
Start with Growth
House
£7,500per year

An embedded team: the platform plus brand, content and paid media.

  • Everything in Growth
  • Content and social retainer: 6 hours a month
  • Paid media management
  • Priority support, same day
  • Custom integrations: 2 included, up to 8 hours each · Dedicated delivery lead · Unlimited users
Start with House

All plans billed annually. The website build is included on every plan. Prices exclude VAT. The published price is the price. The call confirms scope, not the number.

Why this matters

Small businesses are the backbone. They shouldn't be the ones left behind.

Making these capabilities accessible and affordable isn't charity. It's the product decision. Every business that can digitise properly competes better, keeps its staff, and spends its money locally. That means stronger local economies, greater digital inclusion for the businesses the digital transition forgot, and more resilient communities.

£497
Entry point to a real online presence
£0
Cost of a second login for the same data
1
Invoice, once a year
Try it for yourself

Send an enquiry: watch where it lands.

Fill this in and it goes to the same place a real customer's enquiry would: the platform's capture inbox, one click from becoming a CRM contact.

Capture inbox

Every submission logged with its source page and time

CRM

Convert to a contact, set a stage, assign a value

Bookkeeping

When they say yes, the invoice starts from the same record